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Tampa Bay·Startups

Because

$1.3T is spent globally each year to drive traffic to ecommerce websites. Only 3% convert. That’s because most sites don’t know who you are. Because is a CRO & Personalization platform for Shopify - powered by Klaviyo data We help connect all the data merchants have in their tech stack across Shopify, Klaviyo, Yotpo, Loyalty Lion, Recharge, Octane, and more to create a dynamic website experience. Brands like Tom Brady’s TB12, Hello Kitty, Echelon, Duke Cannon, The Adventure Challenge, and more use Because to increase conversion by 23%+

Visit trybecause.com
Founded
2021
Total raised
$3M
Sector
Business Intelligence
City
Tampa
Region
TPA

About

$1.3T is spent globally each year to drive traffic to ecommerce websites. Only 3% convert. That’s because most sites don’t know who you are. Because is a CRO & Personalization platform for Shopify - powered by Klaviyo data We help connect all the data merchants have in their tech stack across Shopify, Klaviyo, Yotpo, Loyalty Lion, Recharge, Octane, and more to create a dynamic website experience. Brands like Tom Brady’s TB12, Hello Kitty, Echelon, Duke Cannon, The Adventure Challenge, and more use Because to increase conversion by 23%+

Team & affiliation

Founders: [object Object].

Region context

Because is the only Business Intelligence company we track in Tampa Bay, based in Tampa — one of 5 across Florida.

Tampa Bay — cybersecurity, fintech, and a growing health-tech cluster.

See the full Tampa Bay ecosystem →
Listing IDfl-because
CategoryStartups
Last reviewedMay 2026 by FLStartups Editorial
SourceVerified by editor