About
Commence is a haircare brand founded by Brooke Shields, dedicated to serving women over 40—a group often overlooked by mainstream beauty and haircare companies. The brand was launched with a mission to celebrate and support women as they enter new chapters of life, providing them with products that address their unique hair and scalp needs.
Team & affiliation
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Region context
Commence is one of 8 Beauty companies we track in South Florida / Miami, based in Boca Raton — about 1% of the region's 662 startups.
South Florida centers on Miami's fintech, crypto, and Latin-America-facing startup base.
See the full South Florida / Miami ecosystem →